Agile Product Management

Driving Product Roadmaps & Cross-Functional Collaboration in Enterprise UX

Project Overview

August 2021 - December 2024
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In my role as Lead UX Design Strategist & Product Manager at ExxonMobil, I applied Agile methodologies (SAFe, Kanban) to drive product roadmaps, backlog prioritization and iterative development cycles. I worked closely with engineering, UX and marketing teams to ensure that user needs and business objectives aligned seamlessly.

Problem Statement

The ExxonMobil Lubes Consumer Marketing Manager sought my assistance in guiding her team towards adopting a more agile approach to consumer marketing while developing and executing on a product roadmap. Her primary goals were to streamline workflows by eliminating redundant tasks, accelerate time to market and transition to a more personalized UX-driven consumer marketing strategy.

My Contributions

Using a 'learning by doing' approach, I guided the team of 20+ professionals in an end-to-end UX strategy that folded in agile development and product management principles. This 3-day workshop started with strategizing initiatives using insights and market research, breaking initiatives down into features and user stories, performing various impact analyses and developing a product roadmap and prioritized Azure Devops kanban board broken down by sprints and product increments.
  • Developed and managed product roadmaps for digital platforms serving global consumer marketing teams
  • Led backlog grooming and sprint planning in Azure DevOps & Jira, ensuring alignment with business goals
  • Facilitated design thinking workshops to inform product decisions and identify high-impact features
  • Implemented Lean UX & Agile best practices, enabling teams to iterate quickly while staying user-centered
  • Advocated for user research-driven decisions, leading to increased adoption and stakeholder buy-in

Impact

  • Secured executive buy-in by clearly communicating how new solutions and processes integrate into existing workflows and increasing stakeholder alignment
  • Improved overall speed, quality, costs, cycle time and lead time by optimizing agile workflows
  • Accelerated product delivery cycles, reducing development time by ~50%, moving from an average of 6 months per development cycle to 3 months, depending on complexity.
  • Thorough planning resulted in the greenlighting of new projects for process improvement, such as developing a new enterprise-level design system in Figma. I became a founding member of the governance team responsible for skilling up new teams for adoption of these new processes and ways of working
  • Improved cross-functional collaboration, reducing inefficiencies in multi-team projects
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